Welcome to MetaFocus, a small business consulting firm that enables its clients to start businesses and revitalize existing ones. Its approach to business planning is modeled after General Eisenhower’s doctrine that planning is a process, not a product.

Most business planners focus on the preparation of a business plan, a document that is the product of the work. Unfortunately, this approach creates a work product that begins to lose value the moment it is created. Much like a motor vehicle begins to depreciate the moment it leaves the dealer’s lot, a business plan represents a static view of the business opportunity, which loses value once it is prepared. Such documents are necessary when the client needs to seek financing or investment partners. However, in most cases, development of a business plan is not the best course of action.

MetaFocus clients develop a sustainable business model to drive their business. Clients who adopt this planning tool can achieve measurable business results in less time and at a lower cost than traditional approaches. As business conditions change, clients are able to adjust their business model to remain on track to their business goals.

“Plans are nothing; Planning is everything”

Dwight D. Eisenhower
Supreme Allied Commander
World War II